EVENTS / EXPERIENCES / PRODUCTIONPERSONAL PORTFOLIO

MAGED
SOBHY.

I bring brands
into the real world.

Explore the work
EHAB CENTER / SELECTED MOMENTS
01Event Management02Event Organizing03Advertising & Media
Production Management
THE APPROACH

MAKE IT
MEAN SOMETHING.

A launch people turn up for. An experience they get involved in. Content that carries it beyond the room.

From the first conversation to the final moment, that’s where I work.

01 / SELECTED WORK

EHAB
CENTER.

A retail activation seen through showroom discovery, creator visits and live event moments.

Setting
Ehab Center showroom
Featured edits
Event highlights · Miral · Mekawy · Aziz
Retail ExperienceCreator ActivationLive EventBrand IntegrationContent

Choose a perspective. Each film shows a different part of the same experience.

04 FILMS / ONE PROJECT
02 / EXPERTISE

THE IDEA.
THE EXECUTION.

From the first plan to the live experience. Explore the disciplines behind the work.

01

Event Management

Every moving part. One clear plan.

Schedules, suppliers, crews and the guest journey, coordinated around a clear event plan.

Planning / Team coordination / Live delivery

02

Event Organizing

From the first idea to the final guest.

Event concepts, venue planning, entertainment and the details that make an occasion feel considered.

Concept / Venue planning / Guest experience

03

Advertising & Media Production Management

The idea is only the beginning.

Managing the people, timelines and production process behind advertising and brand content.

Production planning / Crew coordination / Content delivery

04

Experiential Marketing & Brand Activations

Bring the brand into the room.

Physical experiences that invite people to engage, explore and spend time with a brand.

Activations / Launches / Audience engagement

05

Influencer & Creator Experiences

People bring a different kind of energy.

Creator-led moments that connect the live experience with the content people see and share.

Talent integration / Creator experiences / Content moments

06

Retail Launches & On-Ground Campaigns

Give people a reason to step inside.

Openings, product discovery and in-store experiences that put a brand in people’s hands.

Retail openings / Product interaction / In-store activations

03 / BRAND EXPERIENCE

IN GOOD
COMPANY.

From food and fashion to retail, hospitality and places people call home. A selection of brands from previous work.

30 BRANDS
  • Hilton Hotels & Resorts
  • Rixos Sharm El Sheikh
  • Intel
  • Bosch
  • Xiaomi
  • Dunkin’ Donuts
  • Beko
  • LC Waikiki
  • Mavi Jeans
  • City Edge Developments
  • CLAGE Water Heaters
  • Edita Freska
  • Domty
  • 2B
  • Ehab Center
  • Pyramids Development
  • Coffee Shop Company
  • Ritzy Developments
  • Bazooka Fried Chicken
  • قصر الكبابجي
  • حضرموت شيخ المندي
  • حضرموت عنتر
  • Strella Coffee
  • شارع الحمرا
  • فرغلي للعصير
  • Dushka Burger
  • Coffee Lab
  • Greeka North Coast
  • المنوفيFood & beverage
  • KottonFashion

A selection of brands from previous work. Brand names and logos belong to their respective owners.

04 / ABOUT MAGED

Planning.
People.
Production.

BEHIND
THE EXPERIENCE.

My work spans event management, event organizing, and advertising and media production management. I bring planning, people and production together across live events, brand activations and retail experiences.

01 / BuildIdeas translated into executable formats.
02 / ManagePartners, production, timelines and moving parts aligned.
03 / DeliverLive environments built to perform in the room and on camera.
05 / Your next big moment

YOUR NEXT
BIG MOMENT.

A launch, an event or a brand experience.
Let’s give people a reason to be there.

Prepare your idea, then save or copy the brief. Nothing is sent to Maged from this page.

EHAB CENTER / SELECTED WORK
01 / 04

The experience

Launch & creator highlights

Launch highlights and creator moments from the Ehab Center retail activation.

Open video directly ↗

ESC TO CLOSE

LET’S START WITH THE IDEA

WHAT DO YOU
HAVE IN MIND?

Start with the essentials. Save or copy your brief when you’re ready. Nothing is sent from this form.

Add company, location or timing Optional

Your details stay in this page until you choose to save, copy or share them. Nothing is automatically submitted.